How companies today can switch to a decentralized system, or find ways to embrace WEB 3.0?Web 3.0 is the integration to the current online database of another type of network, blockchains. But in broader terms, refers to a decentralized system of communication, that incorporates in its processes all of these new elements and protocols called crypto assets.
In this decentralization, the core feature that disrupts todays WEB, is ownership: property rights in the web, of web assets. But, companies, and even brands find themselves at a fork of how to maintain its value when their new competition is decentralized, even at their ownership level. In our current system this is nothing new, when a company grows to a given point, it has the option to go public, following some rules and steps to do an IPO (initial public offering), and those shareholders have rights, and even vote in matters of the company’s steak. The challenge now, is that point in time a company can go public is at the moment of inception, in the form of ICOs (initial coin offerings).
The change inside of these companies using blockchain technology, in many occasions is as a feature, and the point is to give the chance to the users to interact with your product, service or part of the process of your company, allowing them to be part of it. So, how do you allow people to be part of a process of your services beyond than only as the consumer? Most of the real growth hacking tactics understand the need of the product to internalize the connection with the consumer before the product is even created, creating dependencies and ties in one another. WEB 3.0 allows that in a more standardized way, as beyond the creativity one company can have behind the connections made throughout their value chain and/or product/service, at the WEB 3.0 all organizations can reach that level of penetration to their communities/audiences through DAOs or crypto assets. |
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